WTF

http://www.gamasutra.com/view/news/27628/GDC_Refenes__Saltsmans_Baffling_350_App_Store_Success.php

"Like so many other iPhone games, Zits & Giggles launched at $0.99. Sales were never remarkable, and they eventually tapered off entirely. But rather than pursue a traditional marketing strategy like offering the game for free for a limited time, Refenes did just the opposite: he raised the price to $15, exorbitant by iPhone standards.

Shockingly, "the day I put it up to $15, three people bought it," Refenes said.

"So," he continued, "I said, 'I'm going to put it up to $50.' Four people bought it."

After observing that fortuitous trend, Refenes decided to test its resilience by boosting the game's selling price every time at least one copy was sold.

"I stopped paying attention to it for a while," he recalled, then "I checked it on Valentine's Day, and 14 people bought it at $299."

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