No arguments, no pampering, no special needs, no embarrassing tabloid stories. The reasons for corporations to switch from people to programs as spokes models are legion. Here is one more:
What if your spokes person in a little too young for your target demographic? What about being a little too ‘ethnic’ for your regional advertising exec’s taste? In the olden days, you would acknowledge someone made a mistake and you’d grab yourself a new celeb. In the 21st century, you just change you virtual idol. Square peg doesn’t fit in the round hole? Just trim off the corners and get a bigger hammer. She’ll fit eventually!
Here is the Miku that set Japan on fire:
…and here we have some images Toyota was proud enough of to post on their website and Facebook pages. This first one is the banner on http://www.toyota.com/corollamiku/
And this one is is a “special collectors edition print of Hatsune Miku” being offered with select magazines:
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