Comcast Launches Cheap Internet for Low Income Families. Right Idea, Wrong Reason

comcast logoWha?! Good Comcast news? What Internet am I on?

“Dubbed "Internet Essentials," Comcast's new plan will cost a family only $9.95 per month for a connection that features 1.5 Mbps download and 384 Kbps upload speeds. There's a guarantee of no price increases after-the-fact, as well as no activation fees or equipment rental fees for families signed up for the program. Enrollees will even be able to purchase a netbook computer via the Internet Essentials program for $149.99 (plus tax), and Comcast is offering free online and in-person "Internet training."” – PCMag.com

Don’t worry, Comcast isn’t launching this program out of the goodness of their hearts. They’re still the monopolistic, rights stomping, blackmailing, multi-media monster they’ve always been. This program is the result of a condition in the acquisition of NBC Universal. So when you read quotes like:

“Access to the Internet has the potential to be a great equalizer and a life-changing technology. Internet Essentials helps level the playing field for low-income families.” – Comcast Press Release

Know that it is less an altruistic pursuit and more the cost of becoming the first company to control BOTH the content generators as well as the pipeline it is delivered on.

That said, it’s nice We The People got something out of the deal. It’s the right move, even if it’s for the wrong reason.

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