In spite of widespread adoption in big screen movie theaters, 3D television programming has thus far failed to reach out and grab the small screen audience. CBS News is reporting that viewership for 3D television programming is so low that Nielsen's television rating system cannot accurately measure how many people are tuning in. Viewership for any given 3D TV broadcast is estimated to be about 115,000 simultaneous viewers. There are nearly 7 million 3D capable sets in U.S. homes.
The article goes on to site a phone poll by Leichtman Research Group in its attempt to seek answers. Out of the 1300 U.S. users polled, 38% gave 3D a score of 3 or less out of 10. Only 19% scored 3D as an 8 or higher.
Source: CBS News