Feel and Smell Robert Downey Jr. Iron Man 3 Coming to Japanese Theaters in 4DX

3D? Pfft! Who talks about 3D anymore? Okay, aside from the trolls on the Internet. Well, it’s time for even these new-hating fuddy-duddies to get over it and star whining a different tune. Welcome the next trend in maximum movie watching, 4DX!

4DX is a theater overhaul that takes your 3D big screen adventure to a whole new level with motorized seating, strobe lights, fog machines, bubble blowers, and, yes, Smell-O-Vision class aromatic vapors. Never heard of 4DX? It’s actually been around for a while. James Cameron’s 2009 film Avatar was the first feature that supported the 4DX format. Since that time, mechanical, odor-spraying theaters have begun to crop up all over the world in countries like Thailand, China, South Korea, Russia, Israel, and Mexico. Next on the list for this augmented reality theater experience: Japan. For an additional $10-13 on top of the 3D movie ticket price, viewers will feel and smell Robert Downey Jr.’s latest high flying Iron Man adventure in Nagoya, Japan. A further 12 titles are scheduled to grace Japan’s new 4DX theaters throughout the remainder of 2013.

Eager to get you butt on this new experience? You won’t have long to wait long. CJ Group, the folks behind the 4DX technology, are moving ahead with plans to bring the theme park ride experience to theaters in the United States by the end of the year with a goal of equipping an additional 200 movie houses within the next five years.


  1. It's been around a lot longer than 2009. :P Theme parks like Disney and Busch Gardens have had 4d movies (fans blowing air and mist in your face on a pirate ship, things touching your legs as a bunch of rats run off the bottom of the screen) for 20 years or so.

    In 1981, there was a movie called "Polyester" that had scratch and sniff 'Odorama', which was inspired by a 1960 movie "Scent of Mystery"

  2. All good stuff (especially Scent of Mystery XD), but I was specifically referring to the 4DX(tm) format coming out in 2009.