One of the largest publishers of video games in the Western World is trimming the fat in their budget. EA has decided that it can save a few bucks by nixing a deal with firearms manufacturers to use likenesses of their weapons in games. They’re still going to use the likenesses anyway, they’re just not going to pay for the privilege. EA claims that they are within Fair Use rights to go ahead and continue offering virtual Colts and Remingtons to players without striking a licensing deal with the gun manufacturers. EA President of Labels Frank Gibeau explained to Reuters, “We're telling a story and we have a point of view. A book doesn't pay for saying the word 'Colt,' for example.”
Books also don’t have exacting 3D recreations of a Colt accompanied with sound recorded directly from the weapon either.